Work

Creative systems built to hold attention.

A selection of recent launches. Brand, web, and content pieces shaped to fit together.

The Aarna collection grid: four cotton dresses and tops shown with their names, fabric notes and prices.The Aarna storefront homepage: a full-width hero of a model in a printed cotton dress, with the wardrobe navigation above it.An Aarna product page showing a single dress with its detail photography, description and add-to-cart.

Aarna - Live

Slow-made fashion, built to sell.

Problem
A new slow-fashion label by Arpitha Abhishek needed a store that felt like the brand - not a Shopify template.
Build
Complete custom ecommerce on Next.js: storefront, product pages, cart, accounts, and search - with the brand's soft, editorial voice carried through every screen.
Outcome
A live store at shopaarna.in that looks handmade, loads fast, and is entirely theirs.
Sector
Fashion, D2C
Scope
Design, build, launch
Stack
Next.js