Solaris Studios
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Brand systems that feel inevitable.

A small studio building brand, web, and content systems for founders who want clarity without losing edge.

Free store teardownStart a project

Send us your store. You get a written list back within two days of two or three specific things leaking sales. No charge, no call needed.

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01 / About

We help brands feel easier to understand, easier to trust, and easier to choose.

Solaris works with founders and teams who want their brand, website, and content to feel clear without becoming ordinary.

PositionDesignBuildIterate

02 / Core disciplines

The pieces we can help with.

01 / 05

Brand Identity

A visual direction that holds up across a launch, a press hit, and a quiet Tuesday morning.

  • Logo systems
  • Art direction
  • Guidelines
  • Launch kit
Explore Brand Identity →

03 / Work

Creative systems built to hold attention.

The Aarna collection grid: four cotton dresses and tops shown with their names, fabric notes and prices.The Aarna storefront homepage: a full-width hero of a model in a printed cotton dress, with the wardrobe navigation above it.An Aarna product page showing a single dress with its detail photography, description and add-to-cart.

Aarna - Live

Slow-made fashion, built to sell.

Problem
A new slow-fashion label by Arpitha Abhishek needed a store that felt like the brand - not a Shopify template.
Build
Complete custom ecommerce on Next.js: storefront, product pages, cart, accounts, and search - with the brand's soft, editorial voice carried through every screen.
Outcome
A live store at shopaarna.in that looks handmade, loads fast, and is entirely theirs.
200orders in the store's first 11 weeks29 July to 15 October 2026, prepaid and COD
99
Lighthouse performanceon mobile. 100 on desktop
2.0s
Largest paintmobile, throttled 4G
0
Layout shiftnothing moves as it loads
100
SEO scoreaccessibility 96

Measured on the live store with Lighthouse, 15 October 2026. Run it yourself.

Sector
Fashion, D2C
Scope
Design, build, launch
Stack
Next.js
Visit the live store →See how we work →
See all work →
04 / Process

A clear process from idea to launch.

Stage 01Week 1

Discover

We get close to the business, the audience, the offer, and what has been difficult to explain so far.

  • Stakeholder interviews
  • Audience review
  • Competitive scan
  • Brief alignment

Stage 02Week 1-2

Position

We turn what we learn into a clear direction: who you are speaking to, what you stand for, and what needs to be said first.

  • Positioning statement
  • Messaging hierarchy
  • Voice notes
  • Naming (if needed)

Stage 03Week 2-4

Design

We build the visual and verbal system: identity, layouts, language, content direction, and the details that make it feel like you.

  • Identity system
  • Page designs
  • Copy direction
  • Copy and content drafts with Claude, edited by people
  • Component library

Stage 04Week 4-6

Build

We bring the website or campaign system to life with clean implementation, useful motion, and careful testing.

  • Next.js build
  • AI-assisted build with Claude Code
  • Motion + interaction
  • Content load
  • Cross-device QA

Stage 05Week 6

Launch

We help prepare the pieces your team needs to go live with confidence, from assets to messaging to final QA.

  • Launch checklist
  • Analytics + SEO
  • Launch comms
  • Handoff docs

Stage 06Ongoing

Improve

After launch, we look at what is working, what people respond to, and what should be sharpened next.

  • Performance review
  • Iteration sprint
  • Content updates
  • Roadmap
See the full sequence →

Next move

Have something you want to shape?

We are taking a small number of new projects this quarter. WhatsApp is the fastest way in.

Start a projectStudio